This report aims to provide a comprehensive presentation of the global market for Programmatic AD Spending, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic AD Spending. This report contains market size and forecasts of Programmatic AD Spending in global, including the following market information:
Global Programmatic AD Spending Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Programmatic AD Spending market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Mobile Ad Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Programmatic AD Spending include Facebook, Google, ONE by AOL, BrightRoll, SpotX, Tremor Video, Alibaba, Baidu and Tencent, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Programmatic AD Spending companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Programmatic AD Spending Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Programmatic AD Spending Market Segment Percentages, by Type, 2022 (%)
Mobile Ad
Over-the-top (ott) Ad
Connected TV Ad
Global Programmatic AD Spending Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Programmatic AD Spending Market Segment Percentages, by Application, 2022 (%)
Small and Medium-sized Enterprises
Large Enterprises
Global Programmatic AD Spending Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Programmatic AD Spending Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Programmatic AD Spending revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Programmatic AD Spending revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Facebook
Google
ONE by AOL
BrightRoll
SpotX
Tremor Video
Alibaba
Baidu
Tencent
Kantar Media
Outline of Major Chapters:
Chapter 1: Introduces the definition of Programmatic AD Spending, market overview.
Chapter 2: Global Programmatic AD Spending market size in revenue.
Chapter 3: Detailed analysis of Programmatic AD Spending company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Programmatic AD Spending in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Programmatic AD Spending Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Programmatic AD Spending Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Programmatic AD Spending Overall Market Size
2.1 Global Programmatic AD Spending Market Size: 2022 VS 2029
2.2 Global Programmatic AD Spending Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Programmatic AD Spending Players in Global Market
3.2 Top Global Programmatic AD Spending Companies Ranked by Revenue
3.3 Global Programmatic AD Spending Revenue by Companies
3.4 Top 3 and Top 5 Programmatic AD Spending Companies in Global Market, by Revenue in 2022
3.5 Global Companies Programmatic AD Spending Product Type
3.6 Tier 1, Tier 2 and Tier 3 Programmatic AD Spending Players in Global Market
3.6.1 List of Global Tier 1 Programmatic AD Spending Companies
3.6.2 List of Global Tier 2 and Tier 3 Programmatic AD Spending Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Programmatic AD Spending Market Size Markets, 2022 & 2029
4.1.2 Mobile Ad
4.1.3 Over-the-top (ott) Ad
4.1.4 Connected TV Ad
4.2 By Type - Global Programmatic AD Spending Revenue & Forecasts
4.2.1 By Type - Global Programmatic AD Spending Revenue, 2018-2023
4.2.2 By Type - Global Programmatic AD Spending Revenue, 2024-2029
4.2.3 By Type - Global Programmatic AD Spending Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Programmatic AD Spending Market Size, 2022 & 2029
5.1.2 Small and Medium-sized Enterprises
5.1.3 Large Enterprises
5.2 By Application - Global Programmatic AD Spending Revenue & Forecasts
5.2.1 By Application - Global Programmatic AD Spending Revenue, 2018-2023
5.2.2 By Application - Global Programmatic AD Spending Revenue, 2024-2029
5.2.3 By Application - Global Programmatic AD Spending Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Programmatic AD Spending Market Size, 2022 & 2029
6.2 By Region - Global Programmatic AD Spending Revenue & Forecasts
6.2.1 By Region - Global Programmatic AD Spending Revenue, 2018-2023
6.2.2 By Region - Global Programmatic AD Spending Revenue, 2024-2029
6.2.3 By Region - Global Programmatic AD Spending Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Programmatic AD Spending Revenue, 2018-2029
6.3.2 US Programmatic AD Spending Market Size, 2018-2029
6.3.3 Canada Programmatic AD Spending Market Size, 2018-2029
6.3.4 Mexico Programmatic AD Spending Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Programmatic AD Spending Revenue, 2018-2029
6.4.2 Germany Programmatic AD Spending Market Size, 2018-2029
6.4.3 France Programmatic AD Spending Market Size, 2018-2029
6.4.4 U.K. Programmatic AD Spending Market Size, 2018-2029
6.4.5 Italy Programmatic AD Spending Market Size, 2018-2029
6.4.6 Russia Programmatic AD Spending Market Size, 2018-2029
6.4.7 Nordic Countries Programmatic AD Spending Market Size, 2018-2029
6.4.8 Benelux Programmatic AD Spending Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Programmatic AD Spending Revenue, 2018-2029
6.5.2 China Programmatic AD Spending Market Size, 2018-2029
6.5.3 Japan Programmatic AD Spending Market Size, 2018-2029
6.5.4 South Korea Programmatic AD Spending Market Size, 2018-2029
6.5.5 Southeast Asia Programmatic AD Spending Market Size, 2018-2029
6.5.6 India Programmatic AD Spending Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Programmatic AD Spending Revenue, 2018-2029
6.6.2 Brazil Programmatic AD Spending Market Size, 2018-2029
6.6.3 Argentina Programmatic AD Spending Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Programmatic AD Spending Revenue, 2018-2029
6.7.2 Turkey Programmatic AD Spending Market Size, 2018-2029
6.7.3 Israel Programmatic AD Spending Market Size, 2018-2029
6.7.4 Saudi Arabia Programmatic AD Spending Market Size, 2018-2029
6.7.5 UAE Programmatic AD Spending Market Size, 2018-2029
7 Programmatic AD Spending Companies Profiles
7.1 Facebook
7.1.1 Facebook Company Summary
7.1.2 Facebook Business Overview
7.1.3 Facebook Programmatic AD Spending Major Product Offerings
7.1.4 Facebook Programmatic AD Spending Revenue in Global Market (2018-2023)
7.1.5 Facebook Key News & Latest Developments
7.2 Google
7.2.1 Google Company Summary
7.2.2 Google Business Overview
7.2.3 Google Programmatic AD Spending Major Product Offerings
7.2.4 Google Programmatic AD Spending Revenue in Global Market (2018-2023)
7.2.5 Google Key News & Latest Developments
7.3 ONE by AOL
7.3.1 ONE by AOL Company Summary
7.3.2 ONE by AOL Business Overview
7.3.3 ONE by AOL Programmatic AD Spending Major Product Offerings
7.3.4 ONE by AOL Programmatic AD Spending Revenue in Global Market (2018-2023)
7.3.5 ONE by AOL Key News & Latest Developments
7.4 BrightRoll
7.4.1 BrightRoll Company Summary
7.4.2 BrightRoll Business Overview
7.4.3 BrightRoll Programmatic AD Spending Major Product Offerings
7.4.4 BrightRoll Programmatic AD Spending Revenue in Global Market (2018-2023)
7.4.5 BrightRoll Key News & Latest Developments
7.5 SpotX
7.5.1 SpotX Company Summary
7.5.2 SpotX Business Overview
7.5.3 SpotX Programmatic AD Spending Major Product Offerings
7.5.4 SpotX Programmatic AD Spending Revenue in Global Market (2018-2023)
7.5.5 SpotX Key News & Latest Developments
7.6 Tremor Video
7.6.1 Tremor Video Company Summary
7.6.2 Tremor Video Business Overview
7.6.3 Tremor Video Programmatic AD Spending Major Product Offerings
7.6.4 Tremor Video Programmatic AD Spending Revenue in Global Market (2018-2023)
7.6.5 Tremor Video Key News & Latest Developments
7.7 Alibaba
7.7.1 Alibaba Company Summary
7.7.2 Alibaba Business Overview
7.7.3 Alibaba Programmatic AD Spending Major Product Offerings
7.7.4 Alibaba Programmatic AD Spending Revenue in Global Market (2018-2023)
7.7.5 Alibaba Key News & Latest Developments
7.8 Baidu
7.8.1 Baidu Company Summary
7.8.2 Baidu Business Overview
7.8.3 Baidu Programmatic AD Spending Major Product Offerings
7.8.4 Baidu Programmatic AD Spending Revenue in Global Market (2018-2023)
7.8.5 Baidu Key News & Latest Developments
7.9 Tencent
7.9.1 Tencent Company Summary
7.9.2 Tencent Business Overview
7.9.3 Tencent Programmatic AD Spending Major Product Offerings
7.9.4 Tencent Programmatic AD Spending Revenue in Global Market (2018-2023)
7.9.5 Tencent Key News & Latest Developments
7.10 Kantar Media
7.10.1 Kantar Media Company Summary
7.10.2 Kantar Media Business Overview
7.10.3 Kantar Media Programmatic AD Spending Major Product Offerings
7.10.4 Kantar Media Programmatic AD Spending Revenue in Global Market (2018-2023)
7.10.5 Kantar Media Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Programmatic AD Spending Market Opportunities & Trends in Global Market
Table 2. Programmatic AD Spending Market Drivers in Global Market
Table 3. Programmatic AD Spending Market Restraints in Global Market
Table 4. Key Players of Programmatic AD Spending in Global Market
Table 5. Top Programmatic AD Spending Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Programmatic AD Spending Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Programmatic AD Spending Revenue Share by Companies, 2018-2023
Table 8. Global Companies Programmatic AD Spending Product Type
Table 9. List of Global Tier 1 Programmatic AD Spending Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Programmatic AD Spending Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Programmatic AD Spending Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Programmatic AD Spending Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Programmatic AD Spending Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Programmatic AD Spending Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Programmatic AD Spending Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Programmatic AD Spending Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Programmatic AD Spending Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Programmatic AD Spending Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Programmatic AD Spending Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Programmatic AD Spending Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Programmatic AD Spending Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Programmatic AD Spending Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Programmatic AD Spending Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Programmatic AD Spending Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Programmatic AD Spending Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Programmatic AD Spending Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Programmatic AD Spending Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Programmatic AD Spending Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Programmatic AD Spending Revenue, (US$, Mn), 2024-2029
Table 30. Facebook Company Summary
Table 31. Facebook Programmatic AD Spending Product Offerings
Table 32. Facebook Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 33. Facebook Key News & Latest Developments
Table 34. Google Company Summary
Table 35. Google Programmatic AD Spending Product Offerings
Table 36. Google Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 37. Google Key News & Latest Developments
Table 38. ONE by AOL Company Summary
Table 39. ONE by AOL Programmatic AD Spending Product Offerings
Table 40. ONE by AOL Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 41. ONE by AOL Key News & Latest Developments
Table 42. BrightRoll Company Summary
Table 43. BrightRoll Programmatic AD Spending Product Offerings
Table 44. BrightRoll Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 45. BrightRoll Key News & Latest Developments
Table 46. SpotX Company Summary
Table 47. SpotX Programmatic AD Spending Product Offerings
Table 48. SpotX Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 49. SpotX Key News & Latest Developments
Table 50. Tremor Video Company Summary
Table 51. Tremor Video Programmatic AD Spending Product Offerings
Table 52. Tremor Video Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 53. Tremor Video Key News & Latest Developments
Table 54. Alibaba Company Summary
Table 55. Alibaba Programmatic AD Spending Product Offerings
Table 56. Alibaba Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 57. Alibaba Key News & Latest Developments
Table 58. Baidu Company Summary
Table 59. Baidu Programmatic AD Spending Product Offerings
Table 60. Baidu Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 61. Baidu Key News & Latest Developments
Table 62. Tencent Company Summary
Table 63. Tencent Programmatic AD Spending Product Offerings
Table 64. Tencent Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 65. Tencent Key News & Latest Developments
Table 66. Kantar Media Company Summary
Table 67. Kantar Media Programmatic AD Spending Product Offerings
Table 68. Kantar Media Programmatic AD Spending Revenue (US$, Mn) & (2018-2023)
Table 69. Kantar Media Key News & Latest Developments
List of Figures
Figure 1. Programmatic AD Spending Segment by Type in 2022
Figure 2. Programmatic AD Spending Segment by Application in 2022
Figure 3. Global Programmatic AD Spending Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Programmatic AD Spending Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Programmatic AD Spending Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Programmatic AD Spending Revenue in 2022
Figure 8. By Type - Global Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 9. By Application - Global Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 10. By Type - Global Programmatic AD Spending Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 12. By Application - Global Programmatic AD Spending Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 14. By Region - Global Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 15. By Country - North America Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 16. US Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 20. Germany Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 21. France Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 28. China Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 32. India Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 34. Brazil Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Programmatic AD Spending Revenue Market Share, 2018-2029
Figure 37. Turkey Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Programmatic AD Spending Revenue, (US$, Mn), 2018-2029
Figure 41. Facebook Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Google Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. ONE by AOL Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. BrightRoll Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. SpotX Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Tremor Video Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Alibaba Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Baidu Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Tencent Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Kantar Media Programmatic AD Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
