Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to consumers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content. Over the top Services are typically accessed via websites on personal computers, as well as via apps on mobile devices (such as smartphones and tablets), digital media players (including video game consoles), or televisions with integrated smart TV platforms.
This report aims to provide a comprehensive presentation of the global market for Over The Top Content, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Over The Top Content. This report contains market size and forecasts of Over The Top Content in global, including the following market information:
Global Over The Top Content Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Over The Top Content market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
In broadcasting, over-the-top content (OTT) is the audio, video, and other media content delivered over the Internet without the involvement of a multiple-system operator (MSO) in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol (IP) packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This model contrasts with the purchasing or rental of video or audio content from an Internet service provider (ISP), such as pay television,[citation needed] video on demand,[citation needed] and from internet protocol television (IPTV).
We surveyed the Over The Top Content companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Over The Top Content Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Over The Top Content Market Segment Percentages, by Type, 2022 (%)
Cloud-based
Web-based
On-premise
Global Over The Top Content Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Over The Top Content Market Segment Percentages, by Application, 2022 (%)
Gaming
Advertising
Entertaiment
Global Over The Top Content Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Over The Top Content Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Over The Top Content revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Over The Top Content revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Apple
Facebook
Google
Netflix
Nimbuzz
Tencent
Limelight Networks
Brightcove
Microsoft Corporation
Roku
Outline of Major Chapters:
Chapter 1: Introduces the definition of Over The Top Content, market overview.
Chapter 2: Global Over The Top Content market size in revenue.
Chapter 3: Detailed analysis of Over The Top Content company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Over The Top Content in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Over The Top Content Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Over The Top Content Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Over The Top Content Overall Market Size
2.1 Global Over The Top Content Market Size: 2022 VS 2029
2.2 Global Over The Top Content Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Over The Top Content Players in Global Market
3.2 Top Global Over The Top Content Companies Ranked by Revenue
3.3 Global Over The Top Content Revenue by Companies
3.4 Top 3 and Top 5 Over The Top Content Companies in Global Market, by Revenue in 2022
3.5 Global Companies Over The Top Content Product Type
3.6 Tier 1, Tier 2 and Tier 3 Over The Top Content Players in Global Market
3.6.1 List of Global Tier 1 Over The Top Content Companies
3.6.2 List of Global Tier 2 and Tier 3 Over The Top Content Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Over The Top Content Market Size Markets, 2022 & 2029
4.1.2 Cloud-based
4.1.3 Web-based
4.1.4 On-premise
4.2 By Type - Global Over The Top Content Revenue & Forecasts
4.2.1 By Type - Global Over The Top Content Revenue, 2018-2023
4.2.2 By Type - Global Over The Top Content Revenue, 2024-2029
4.2.3 By Type - Global Over The Top Content Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Over The Top Content Market Size, 2022 & 2029
5.1.2 Gaming
5.1.3 Advertising
5.1.4 Entertaiment
5.2 By Application - Global Over The Top Content Revenue & Forecasts
5.2.1 By Application - Global Over The Top Content Revenue, 2018-2023
5.2.2 By Application - Global Over The Top Content Revenue, 2024-2029
5.2.3 By Application - Global Over The Top Content Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Over The Top Content Market Size, 2022 & 2029
6.2 By Region - Global Over The Top Content Revenue & Forecasts
6.2.1 By Region - Global Over The Top Content Revenue, 2018-2023
6.2.2 By Region - Global Over The Top Content Revenue, 2024-2029
6.2.3 By Region - Global Over The Top Content Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Over The Top Content Revenue, 2018-2029
6.3.2 US Over The Top Content Market Size, 2018-2029
6.3.3 Canada Over The Top Content Market Size, 2018-2029
6.3.4 Mexico Over The Top Content Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Over The Top Content Revenue, 2018-2029
6.4.2 Germany Over The Top Content Market Size, 2018-2029
6.4.3 France Over The Top Content Market Size, 2018-2029
6.4.4 U.K. Over The Top Content Market Size, 2018-2029
6.4.5 Italy Over The Top Content Market Size, 2018-2029
6.4.6 Russia Over The Top Content Market Size, 2018-2029
6.4.7 Nordic Countries Over The Top Content Market Size, 2018-2029
6.4.8 Benelux Over The Top Content Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Over The Top Content Revenue, 2018-2029
6.5.2 China Over The Top Content Market Size, 2018-2029
6.5.3 Japan Over The Top Content Market Size, 2018-2029
6.5.4 South Korea Over The Top Content Market Size, 2018-2029
6.5.5 Southeast Asia Over The Top Content Market Size, 2018-2029
6.5.6 India Over The Top Content Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Over The Top Content Revenue, 2018-2029
6.6.2 Brazil Over The Top Content Market Size, 2018-2029
6.6.3 Argentina Over The Top Content Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Over The Top Content Revenue, 2018-2029
6.7.2 Turkey Over The Top Content Market Size, 2018-2029
6.7.3 Israel Over The Top Content Market Size, 2018-2029
6.7.4 Saudi Arabia Over The Top Content Market Size, 2018-2029
6.7.5 UAE Over The Top Content Market Size, 2018-2029
7 Over The Top Content Companies Profiles
7.1 Apple
7.1.1 Apple Company Summary
7.1.2 Apple Business Overview
7.1.3 Apple Over The Top Content Major Product Offerings
7.1.4 Apple Over The Top Content Revenue in Global Market (2018-2023)
7.1.5 Apple Key News & Latest Developments
7.2 Facebook
7.2.1 Facebook Company Summary
7.2.2 Facebook Business Overview
7.2.3 Facebook Over The Top Content Major Product Offerings
7.2.4 Facebook Over The Top Content Revenue in Global Market (2018-2023)
7.2.5 Facebook Key News & Latest Developments
7.3 Google
7.3.1 Google Company Summary
7.3.2 Google Business Overview
7.3.3 Google Over The Top Content Major Product Offerings
7.3.4 Google Over The Top Content Revenue in Global Market (2018-2023)
7.3.5 Google Key News & Latest Developments
7.4 Netflix
7.4.1 Netflix Company Summary
7.4.2 Netflix Business Overview
7.4.3 Netflix Over The Top Content Major Product Offerings
7.4.4 Netflix Over The Top Content Revenue in Global Market (2018-2023)
7.4.5 Netflix Key News & Latest Developments
7.5 Nimbuzz
7.5.1 Nimbuzz Company Summary
7.5.2 Nimbuzz Business Overview
7.5.3 Nimbuzz Over The Top Content Major Product Offerings
7.5.4 Nimbuzz Over The Top Content Revenue in Global Market (2018-2023)
7.5.5 Nimbuzz Key News & Latest Developments
7.6 Tencent
7.6.1 Tencent Company Summary
7.6.2 Tencent Business Overview
7.6.3 Tencent Over The Top Content Major Product Offerings
7.6.4 Tencent Over The Top Content Revenue in Global Market (2018-2023)
7.6.5 Tencent Key News & Latest Developments
7.7 Limelight Networks
7.7.1 Limelight Networks Company Summary
7.7.2 Limelight Networks Business Overview
7.7.3 Limelight Networks Over The Top Content Major Product Offerings
7.7.4 Limelight Networks Over The Top Content Revenue in Global Market (2018-2023)
7.7.5 Limelight Networks Key News & Latest Developments
7.8 Brightcove
7.8.1 Brightcove Company Summary
7.8.2 Brightcove Business Overview
7.8.3 Brightcove Over The Top Content Major Product Offerings
7.8.4 Brightcove Over The Top Content Revenue in Global Market (2018-2023)
7.8.5 Brightcove Key News & Latest Developments
7.9 Microsoft Corporation
7.9.1 Microsoft Corporation Company Summary
7.9.2 Microsoft Corporation Business Overview
7.9.3 Microsoft Corporation Over The Top Content Major Product Offerings
7.9.4 Microsoft Corporation Over The Top Content Revenue in Global Market (2018-2023)
7.9.5 Microsoft Corporation Key News & Latest Developments
7.10 Roku
7.10.1 Roku Company Summary
7.10.2 Roku Business Overview
7.10.3 Roku Over The Top Content Major Product Offerings
7.10.4 Roku Over The Top Content Revenue in Global Market (2018-2023)
7.10.5 Roku Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Over The Top Content Market Opportunities & Trends in Global Market
Table 2. Over The Top Content Market Drivers in Global Market
Table 3. Over The Top Content Market Restraints in Global Market
Table 4. Key Players of Over The Top Content in Global Market
Table 5. Top Over The Top Content Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Over The Top Content Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Over The Top Content Revenue Share by Companies, 2018-2023
Table 8. Global Companies Over The Top Content Product Type
Table 9. List of Global Tier 1 Over The Top Content Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Over The Top Content Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Over The Top Content Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Over The Top Content Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Over The Top Content Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Over The Top Content Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Over The Top Content Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Over The Top Content Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Over The Top Content Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Over The Top Content Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Over The Top Content Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Over The Top Content Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Over The Top Content Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Over The Top Content Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Over The Top Content Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Over The Top Content Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Over The Top Content Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Over The Top Content Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Over The Top Content Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Over The Top Content Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Over The Top Content Revenue, (US$, Mn), 2024-2029
Table 30. Apple Company Summary
Table 31. Apple Over The Top Content Product Offerings
Table 32. Apple Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 33. Apple Key News & Latest Developments
Table 34. Facebook Company Summary
Table 35. Facebook Over The Top Content Product Offerings
Table 36. Facebook Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 37. Facebook Key News & Latest Developments
Table 38. Google Company Summary
Table 39. Google Over The Top Content Product Offerings
Table 40. Google Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 41. Google Key News & Latest Developments
Table 42. Netflix Company Summary
Table 43. Netflix Over The Top Content Product Offerings
Table 44. Netflix Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 45. Netflix Key News & Latest Developments
Table 46. Nimbuzz Company Summary
Table 47. Nimbuzz Over The Top Content Product Offerings
Table 48. Nimbuzz Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 49. Nimbuzz Key News & Latest Developments
Table 50. Tencent Company Summary
Table 51. Tencent Over The Top Content Product Offerings
Table 52. Tencent Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 53. Tencent Key News & Latest Developments
Table 54. Limelight Networks Company Summary
Table 55. Limelight Networks Over The Top Content Product Offerings
Table 56. Limelight Networks Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 57. Limelight Networks Key News & Latest Developments
Table 58. Brightcove Company Summary
Table 59. Brightcove Over The Top Content Product Offerings
Table 60. Brightcove Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 61. Brightcove Key News & Latest Developments
Table 62. Microsoft Corporation Company Summary
Table 63. Microsoft Corporation Over The Top Content Product Offerings
Table 64. Microsoft Corporation Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 65. Microsoft Corporation Key News & Latest Developments
Table 66. Roku Company Summary
Table 67. Roku Over The Top Content Product Offerings
Table 68. Roku Over The Top Content Revenue (US$, Mn) & (2018-2023)
Table 69. Roku Key News & Latest Developments
List of Figures
Figure 1. Over The Top Content Segment by Type in 2022
Figure 2. Over The Top Content Segment by Application in 2022
Figure 3. Global Over The Top Content Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Over The Top Content Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Over The Top Content Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Over The Top Content Revenue in 2022
Figure 8. By Type - Global Over The Top Content Revenue Market Share, 2018-2029
Figure 9. By Application - Global Over The Top Content Revenue Market Share, 2018-2029
Figure 10. By Type - Global Over The Top Content Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Over The Top Content Revenue Market Share, 2018-2029
Figure 12. By Application - Global Over The Top Content Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Over The Top Content Revenue Market Share, 2018-2029
Figure 14. By Region - Global Over The Top Content Revenue Market Share, 2018-2029
Figure 15. By Country - North America Over The Top Content Revenue Market Share, 2018-2029
Figure 16. US Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Over The Top Content Revenue Market Share, 2018-2029
Figure 20. Germany Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 21. France Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Over The Top Content Revenue Market Share, 2018-2029
Figure 28. China Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 32. India Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Over The Top Content Revenue Market Share, 2018-2029
Figure 34. Brazil Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Over The Top Content Revenue Market Share, 2018-2029
Figure 37. Turkey Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Over The Top Content Revenue, (US$, Mn), 2018-2029
Figure 41. Apple Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Facebook Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Google Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Netflix Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Nimbuzz Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Tencent Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Limelight Networks Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Brightcove Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Microsoft Corporation Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Roku Over The Top Content Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
