Over the top (OTT) is a term used to refer to content providers that distribute streaming media as a standalone product directly to consumers over the Internet, bypassing telecommunications, multichannel television, and broadcast television platforms that traditionally act as a controller or distributor of such content.
This report aims to provide a comprehensive presentation of the global market for Over The Top (OTT), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Over The Top (OTT). This report contains market size and forecasts of Over The Top (OTT) in global, including the following market information:
Global Over The Top (OTT) Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Over The Top (OTT) market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Over the top Services are typically accessed via websites on personal computers, as well as via apps on mobile devices (such as smartphones and tablets), digital media players (including video game consoles), or televisions with integrated smart TV platforms.
We surveyed the Over The Top (OTT) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Over The Top (OTT) Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Over The Top (OTT) Market Segment Percentages, by Type, 2022 (%)
Cloud Based
On-Premise
Global Over The Top (OTT) Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Over The Top (OTT) Market Segment Percentages, by Application, 2022 (%)
Individual Use
Small Office Home Office
Small and Medium Enterprises (SME)
Large Enterprises
Global Over The Top (OTT) Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Over The Top (OTT) Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Over The Top (OTT) revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Over The Top (OTT) revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Akamai
Apple
Facebook
Google
Limelight Networks
Microsoft
Netflix
Tencent
Yahoo
Nimbuzz
Outline of Major Chapters:
Chapter 1: Introduces the definition of Over The Top (OTT), market overview.
Chapter 2: Global Over The Top (OTT) market size in revenue.
Chapter 3: Detailed analysis of Over The Top (OTT) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Over The Top (OTT) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Over The Top (OTT) Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Over The Top (OTT) Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Over The Top (OTT) Overall Market Size
2.1 Global Over The Top (OTT) Market Size: 2022 VS 2029
2.2 Global Over The Top (OTT) Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Over The Top (OTT) Players in Global Market
3.2 Top Global Over The Top (OTT) Companies Ranked by Revenue
3.3 Global Over The Top (OTT) Revenue by Companies
3.4 Top 3 and Top 5 Over The Top (OTT) Companies in Global Market, by Revenue in 2022
3.5 Global Companies Over The Top (OTT) Product Type
3.6 Tier 1, Tier 2 and Tier 3 Over The Top (OTT) Players in Global Market
3.6.1 List of Global Tier 1 Over The Top (OTT) Companies
3.6.2 List of Global Tier 2 and Tier 3 Over The Top (OTT) Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Over The Top (OTT) Market Size Markets, 2022 & 2029
4.1.2 Cloud Based
4.1.3 On-Premise
4.2 By Type - Global Over The Top (OTT) Revenue & Forecasts
4.2.1 By Type - Global Over The Top (OTT) Revenue, 2018-2023
4.2.2 By Type - Global Over The Top (OTT) Revenue, 2024-2029
4.2.3 By Type - Global Over The Top (OTT) Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Over The Top (OTT) Market Size, 2022 & 2029
5.1.2 Individual Use
5.1.3 Small Office Home Office
5.1.4 Small and Medium Enterprises (SME)
5.1.5 Large Enterprises
5.2 By Application - Global Over The Top (OTT) Revenue & Forecasts
5.2.1 By Application - Global Over The Top (OTT) Revenue, 2018-2023
5.2.2 By Application - Global Over The Top (OTT) Revenue, 2024-2029
5.2.3 By Application - Global Over The Top (OTT) Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Over The Top (OTT) Market Size, 2022 & 2029
6.2 By Region - Global Over The Top (OTT) Revenue & Forecasts
6.2.1 By Region - Global Over The Top (OTT) Revenue, 2018-2023
6.2.2 By Region - Global Over The Top (OTT) Revenue, 2024-2029
6.2.3 By Region - Global Over The Top (OTT) Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Over The Top (OTT) Revenue, 2018-2029
6.3.2 US Over The Top (OTT) Market Size, 2018-2029
6.3.3 Canada Over The Top (OTT) Market Size, 2018-2029
6.3.4 Mexico Over The Top (OTT) Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Over The Top (OTT) Revenue, 2018-2029
6.4.2 Germany Over The Top (OTT) Market Size, 2018-2029
6.4.3 France Over The Top (OTT) Market Size, 2018-2029
6.4.4 U.K. Over The Top (OTT) Market Size, 2018-2029
6.4.5 Italy Over The Top (OTT) Market Size, 2018-2029
6.4.6 Russia Over The Top (OTT) Market Size, 2018-2029
6.4.7 Nordic Countries Over The Top (OTT) Market Size, 2018-2029
6.4.8 Benelux Over The Top (OTT) Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Over The Top (OTT) Revenue, 2018-2029
6.5.2 China Over The Top (OTT) Market Size, 2018-2029
6.5.3 Japan Over The Top (OTT) Market Size, 2018-2029
6.5.4 South Korea Over The Top (OTT) Market Size, 2018-2029
6.5.5 Southeast Asia Over The Top (OTT) Market Size, 2018-2029
6.5.6 India Over The Top (OTT) Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Over The Top (OTT) Revenue, 2018-2029
6.6.2 Brazil Over The Top (OTT) Market Size, 2018-2029
6.6.3 Argentina Over The Top (OTT) Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Over The Top (OTT) Revenue, 2018-2029
6.7.2 Turkey Over The Top (OTT) Market Size, 2018-2029
6.7.3 Israel Over The Top (OTT) Market Size, 2018-2029
6.7.4 Saudi Arabia Over The Top (OTT) Market Size, 2018-2029
6.7.5 UAE Over The Top (OTT) Market Size, 2018-2029
7 Over The Top (OTT) Companies Profiles
7.1 Akamai
7.1.1 Akamai Company Summary
7.1.2 Akamai Business Overview
7.1.3 Akamai Over The Top (OTT) Major Product Offerings
7.1.4 Akamai Over The Top (OTT) Revenue in Global Market (2018-2023)
7.1.5 Akamai Key News & Latest Developments
7.2 Apple
7.2.1 Apple Company Summary
7.2.2 Apple Business Overview
7.2.3 Apple Over The Top (OTT) Major Product Offerings
7.2.4 Apple Over The Top (OTT) Revenue in Global Market (2018-2023)
7.2.5 Apple Key News & Latest Developments
7.3 Facebook
7.3.1 Facebook Company Summary
7.3.2 Facebook Business Overview
7.3.3 Facebook Over The Top (OTT) Major Product Offerings
7.3.4 Facebook Over The Top (OTT) Revenue in Global Market (2018-2023)
7.3.5 Facebook Key News & Latest Developments
7.4 Google
7.4.1 Google Company Summary
7.4.2 Google Business Overview
7.4.3 Google Over The Top (OTT) Major Product Offerings
7.4.4 Google Over The Top (OTT) Revenue in Global Market (2018-2023)
7.4.5 Google Key News & Latest Developments
7.5 Limelight Networks
7.5.1 Limelight Networks Company Summary
7.5.2 Limelight Networks Business Overview
7.5.3 Limelight Networks Over The Top (OTT) Major Product Offerings
7.5.4 Limelight Networks Over The Top (OTT) Revenue in Global Market (2018-2023)
7.5.5 Limelight Networks Key News & Latest Developments
7.6 Microsoft
7.6.1 Microsoft Company Summary
7.6.2 Microsoft Business Overview
7.6.3 Microsoft Over The Top (OTT) Major Product Offerings
7.6.4 Microsoft Over The Top (OTT) Revenue in Global Market (2018-2023)
7.6.5 Microsoft Key News & Latest Developments
7.7 Netflix
7.7.1 Netflix Company Summary
7.7.2 Netflix Business Overview
7.7.3 Netflix Over The Top (OTT) Major Product Offerings
7.7.4 Netflix Over The Top (OTT) Revenue in Global Market (2018-2023)
7.7.5 Netflix Key News & Latest Developments
7.8 Tencent
7.8.1 Tencent Company Summary
7.8.2 Tencent Business Overview
7.8.3 Tencent Over The Top (OTT) Major Product Offerings
7.8.4 Tencent Over The Top (OTT) Revenue in Global Market (2018-2023)
7.8.5 Tencent Key News & Latest Developments
7.9 Yahoo
7.9.1 Yahoo Company Summary
7.9.2 Yahoo Business Overview
7.9.3 Yahoo Over The Top (OTT) Major Product Offerings
7.9.4 Yahoo Over The Top (OTT) Revenue in Global Market (2018-2023)
7.9.5 Yahoo Key News & Latest Developments
7.10 Nimbuzz
7.10.1 Nimbuzz Company Summary
7.10.2 Nimbuzz Business Overview
7.10.3 Nimbuzz Over The Top (OTT) Major Product Offerings
7.10.4 Nimbuzz Over The Top (OTT) Revenue in Global Market (2018-2023)
7.10.5 Nimbuzz Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Over The Top (OTT) Market Opportunities & Trends in Global Market
Table 2. Over The Top (OTT) Market Drivers in Global Market
Table 3. Over The Top (OTT) Market Restraints in Global Market
Table 4. Key Players of Over The Top (OTT) in Global Market
Table 5. Top Over The Top (OTT) Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Over The Top (OTT) Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Over The Top (OTT) Revenue Share by Companies, 2018-2023
Table 8. Global Companies Over The Top (OTT) Product Type
Table 9. List of Global Tier 1 Over The Top (OTT) Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Over The Top (OTT) Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Over The Top (OTT) Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Over The Top (OTT) Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Over The Top (OTT) Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Over The Top (OTT) Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Over The Top (OTT) Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Over The Top (OTT) Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Over The Top (OTT) Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Over The Top (OTT) Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Over The Top (OTT) Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Over The Top (OTT) Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Over The Top (OTT) Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Over The Top (OTT) Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Over The Top (OTT) Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Over The Top (OTT) Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Over The Top (OTT) Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Over The Top (OTT) Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Over The Top (OTT) Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Over The Top (OTT) Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Over The Top (OTT) Revenue, (US$, Mn), 2024-2029
Table 30. Akamai Company Summary
Table 31. Akamai Over The Top (OTT) Product Offerings
Table 32. Akamai Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 33. Akamai Key News & Latest Developments
Table 34. Apple Company Summary
Table 35. Apple Over The Top (OTT) Product Offerings
Table 36. Apple Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 37. Apple Key News & Latest Developments
Table 38. Facebook Company Summary
Table 39. Facebook Over The Top (OTT) Product Offerings
Table 40. Facebook Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 41. Facebook Key News & Latest Developments
Table 42. Google Company Summary
Table 43. Google Over The Top (OTT) Product Offerings
Table 44. Google Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 45. Google Key News & Latest Developments
Table 46. Limelight Networks Company Summary
Table 47. Limelight Networks Over The Top (OTT) Product Offerings
Table 48. Limelight Networks Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 49. Limelight Networks Key News & Latest Developments
Table 50. Microsoft Company Summary
Table 51. Microsoft Over The Top (OTT) Product Offerings
Table 52. Microsoft Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 53. Microsoft Key News & Latest Developments
Table 54. Netflix Company Summary
Table 55. Netflix Over The Top (OTT) Product Offerings
Table 56. Netflix Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 57. Netflix Key News & Latest Developments
Table 58. Tencent Company Summary
Table 59. Tencent Over The Top (OTT) Product Offerings
Table 60. Tencent Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 61. Tencent Key News & Latest Developments
Table 62. Yahoo Company Summary
Table 63. Yahoo Over The Top (OTT) Product Offerings
Table 64. Yahoo Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 65. Yahoo Key News & Latest Developments
Table 66. Nimbuzz Company Summary
Table 67. Nimbuzz Over The Top (OTT) Product Offerings
Table 68. Nimbuzz Over The Top (OTT) Revenue (US$, Mn) & (2018-2023)
Table 69. Nimbuzz Key News & Latest Developments
List of Figures
Figure 1. Over The Top (OTT) Segment by Type in 2022
Figure 2. Over The Top (OTT) Segment by Application in 2022
Figure 3. Global Over The Top (OTT) Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Over The Top (OTT) Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Over The Top (OTT) Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Over The Top (OTT) Revenue in 2022
Figure 8. By Type - Global Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 9. By Application - Global Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 10. By Type - Global Over The Top (OTT) Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 12. By Application - Global Over The Top (OTT) Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 14. By Region - Global Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 15. By Country - North America Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 16. US Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 20. Germany Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 21. France Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 28. China Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 32. India Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 34. Brazil Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Over The Top (OTT) Revenue Market Share, 2018-2029
Figure 37. Turkey Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Over The Top (OTT) Revenue, (US$, Mn), 2018-2029
Figure 41. Akamai Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Apple Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Facebook Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Google Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Limelight Networks Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Microsoft Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Netflix Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Tencent Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Yahoo Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Nimbuzz Over The Top (OTT) Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
