The global Customer Analytics Applications market was valued at US$ 12490 million in 2022 and is projected to reach US$ 32460 million by 2029, at a CAGR of 14.6% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Customer analytics is a process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
This report aims to provide a comprehensive presentation of the global market for Customer Analytics Applications, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Customer Analytics Applications. This report contains market size and forecasts of Customer Analytics Applications in global, including the following market information:
- Global Customer Analytics Applications Market Revenue, 2018-2023, 2024-2030, ($ millions)
- Global top five companies in 2022 (%)
Market vendors are increasingly incorporating AI technology to enhance productivity and the ability to provide fast and accurate results of their products. The high automation, personalization, and speed offered by AI-powered customer analytics applications allow customers to analyze customer data and improve customer experiences. AI compiles data from multiple sources to predict customer?s preferred actions and accordingly provide the required services to the customers. It also tracks, analyzes, and predicts customer behavior to develop prediction models. This will enable enterprises to conduct targeted marketing campaigns and provide personalized product offerings to targeted customers. Moreover, AI-powered customer analytics applications increase the speed of internal processes and operations.
We surveyed the Customer Analytics Applications companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Customer Analytics Applications Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Customer Analytics Applications Market Segment Percentages, by Type, 2022 (%)
- Customer Behavior Analysis
- Customer Behavior Forecast
Global Customer Analytics Applications Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Customer Analytics Applications Market Segment Percentages, by Application, 2022 (%)
- Retail
- BFSI
- Telecom and IT
- Healthcare
- Manufacturing
- Other
Global Customer Analytics Applications Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Customer Analytics Applications Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Customer Analytics Applications revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Customer Analytics Applications revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Adobe Inc.
- IBM Corp.
- Oracle Corp.
- Salesforce.com Inc.
- SAS Institute Inc.
Outline of Major Chapters:
Chapter 1: Introduces the definition of Customer Analytics Applications, market overview.
Chapter 2: Global Customer Analytics Applications market size in revenue.
Chapter 3: Detailed analysis of Customer Analytics Applications company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Customer Analytics Applications in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Customer Analytics Applications Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Customer Analytics Applications Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Customer Analytics Applications Overall Market Size
2.1 Global Customer Analytics Applications Market Size: 2022 VS 2030
2.2 Global Customer Analytics Applications Market Size, Prospects & Forecasts: 2018-2030
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Customer Analytics Applications Players in Global Market
3.2 Top Global Customer Analytics Applications Companies Ranked by Revenue
3.3 Global Customer Analytics Applications Revenue by Companies
3.4 Top 3 and Top 5 Customer Analytics Applications Companies in Global Market, by Revenue in 2022
3.5 Global Companies Customer Analytics Applications Product Type
3.6 Tier 1, Tier 2 and Tier 3 Customer Analytics Applications Players in Global Market
3.6.1 List of Global Tier 1 Customer Analytics Applications Companies
3.6.2 List of Global Tier 2 and Tier 3 Customer Analytics Applications Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Customer Analytics Applications Market Size Markets, 2022 & 2030
4.1.2 Customer Behavior Analysis
4.1.3 Customer Behavior Forecast
4.2 By Type - Global Customer Analytics Applications Revenue & Forecasts
4.2.1 By Type - Global Customer Analytics Applications Revenue, 2018-2023
4.2.2 By Type - Global Customer Analytics Applications Revenue, 2024-2030
4.2.3 By Type - Global Customer Analytics Applications Revenue Market Share, 2018-2030
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Customer Analytics Applications Market Size, 2022 & 2030
5.1.2 Retail
5.1.3 BFSI
5.1.4 Telecom and IT
5.1.5 Healthcare
5.1.6 Manufacturing
5.1.7 Other
5.2 By Application - Global Customer Analytics Applications Revenue & Forecasts
5.2.1 By Application - Global Customer Analytics Applications Revenue, 2018-2023
5.2.2 By Application - Global Customer Analytics Applications Revenue, 2024-2030
5.2.3 By Application - Global Customer Analytics Applications Revenue Market Share, 2018-2030
6 Sights by Region
6.1 By Region - Global Customer Analytics Applications Market Size, 2022 & 2030
6.2 By Region - Global Customer Analytics Applications Revenue & Forecasts
6.2.1 By Region - Global Customer Analytics Applications Revenue, 2018-2023
6.2.2 By Region - Global Customer Analytics Applications Revenue, 2024-2030
6.2.3 By Region - Global Customer Analytics Applications Revenue Market Share, 2018-2030
6.3 North America
6.3.1 By Country - North America Customer Analytics Applications Revenue, 2018-2030
6.3.2 US Customer Analytics Applications Market Size, 2018-2030
6.3.3 Canada Customer Analytics Applications Market Size, 2018-2030
6.3.4 Mexico Customer Analytics Applications Market Size, 2018-2030
6.4 Europe
6.4.1 By Country - Europe Customer Analytics Applications Revenue, 2018-2030
6.4.2 Germany Customer Analytics Applications Market Size, 2018-2030
6.4.3 France Customer Analytics Applications Market Size, 2018-2030
6.4.4 U.K. Customer Analytics Applications Market Size, 2018-2030
6.4.5 Italy Customer Analytics Applications Market Size, 2018-2030
6.4.6 Russia Customer Analytics Applications Market Size, 2018-2030
6.4.7 Nordic Countries Customer Analytics Applications Market Size, 2018-2030
6.4.8 Benelux Customer Analytics Applications Market Size, 2018-2030
6.5 Asia
6.5.1 By Region - Asia Customer Analytics Applications Revenue, 2018-2030
6.5.2 China Customer Analytics Applications Market Size, 2018-2030
6.5.3 Japan Customer Analytics Applications Market Size, 2018-2030
6.5.4 South Korea Customer Analytics Applications Market Size, 2018-2030
6.5.5 Southeast Asia Customer Analytics Applications Market Size, 2018-2030
6.5.6 India Customer Analytics Applications Market Size, 2018-2030
6.6 South America
6.6.1 By Country - South America Customer Analytics Applications Revenue, 2018-2030
6.6.2 Brazil Customer Analytics Applications Market Size, 2018-2030
6.6.3 Argentina Customer Analytics Applications Market Size, 2018-2030
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Customer Analytics Applications Revenue, 2018-2030
6.7.2 Turkey Customer Analytics Applications Market Size, 2018-2030
6.7.3 Israel Customer Analytics Applications Market Size, 2018-2030
6.7.4 Saudi Arabia Customer Analytics Applications Market Size, 2018-2030
6.7.5 UAE Customer Analytics Applications Market Size, 2018-2030
7 Customer Analytics Applications Companies Profiles
7.1 Adobe Inc.
7.1.1 Adobe Inc. Company Summary
7.1.2 Adobe Inc. Business Overview
7.1.3 Adobe Inc. Customer Analytics Applications Major Product Offerings
7.1.4 Adobe Inc. Customer Analytics Applications Revenue in Global Market (2018-2023)
7.1.5 Adobe Inc. Key News & Latest Developments
7.2 IBM Corp.
7.2.1 IBM Corp. Company Summary
7.2.2 IBM Corp. Business Overview
7.2.3 IBM Corp. Customer Analytics Applications Major Product Offerings
7.2.4 IBM Corp. Customer Analytics Applications Revenue in Global Market (2018-2023)
7.2.5 IBM Corp. Key News & Latest Developments
7.3 Oracle Corp.
7.3.1 Oracle Corp. Company Summary
7.3.2 Oracle Corp. Business Overview
7.3.3 Oracle Corp. Customer Analytics Applications Major Product Offerings
7.3.4 Oracle Corp. Customer Analytics Applications Revenue in Global Market (2018-2023)
7.3.5 Oracle Corp. Key News & Latest Developments
7.4 Salesforce.com Inc.
7.4.1 Salesforce.com Inc. Company Summary
7.4.2 Salesforce.com Inc. Business Overview
7.4.3 Salesforce.com Inc. Customer Analytics Applications Major Product Offerings
7.4.4 Salesforce.com Inc. Customer Analytics Applications Revenue in Global Market (2018-2023)
7.4.5 Salesforce.com Inc. Key News & Latest Developments
7.5 SAS Institute Inc.
7.5.1 SAS Institute Inc. Company Summary
7.5.2 SAS Institute Inc. Business Overview
7.5.3 SAS Institute Inc. Customer Analytics Applications Major Product Offerings
7.5.4 SAS Institute Inc. Customer Analytics Applications Revenue in Global Market (2018-2023)
7.5.5 SAS Institute Inc. Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Customer Analytics Applications Market Opportunities & Trends in Global Market
Table 2. Customer Analytics Applications Market Drivers in Global Market
Table 3. Customer Analytics Applications Market Restraints in Global Market
Table 4. Key Players of Customer Analytics Applications in Global Market
Table 5. Top Customer Analytics Applications Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Customer Analytics Applications Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Customer Analytics Applications Revenue Share by Companies, 2018-2023
Table 8. Global Companies Customer Analytics Applications Product Type
Table 9. List of Global Tier 1 Customer Analytics Applications Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Customer Analytics Applications Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Customer Analytics Applications Revenue, (US$, Mn), 2022 & 2030
Table 12. By Type - Customer Analytics Applications Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Customer Analytics Applications Revenue in Global (US$, Mn), 2024-2030
Table 14. By Application ? Global Customer Analytics Applications Revenue, (US$, Mn), 2022 & 2030
Table 15. By Application - Customer Analytics Applications Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Customer Analytics Applications Revenue in Global (US$, Mn), 2024-2030
Table 17. By Region ? Global Customer Analytics Applications Revenue, (US$, Mn), 2022 & 2030
Table 18. By Region - Global Customer Analytics Applications Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Customer Analytics Applications Revenue (US$, Mn), 2024-2030
Table 20. By Country - North America Customer Analytics Applications Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Customer Analytics Applications Revenue, (US$, Mn), 2024-2030
Table 22. By Country - Europe Customer Analytics Applications Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Customer Analytics Applications Revenue, (US$, Mn), 2024-2030
Table 24. By Region - Asia Customer Analytics Applications Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Customer Analytics Applications Revenue, (US$, Mn), 2024-2030
Table 26. By Country - South America Customer Analytics Applications Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Customer Analytics Applications Revenue, (US$, Mn), 2024-2030
Table 28. By Country - Middle East & Africa Customer Analytics Applications Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Customer Analytics Applications Revenue, (US$, Mn), 2024-2030
Table 30. Adobe Inc. Company Summary
Table 31. Adobe Inc. Customer Analytics Applications Product Offerings
Table 32. Adobe Inc. Customer Analytics Applications Revenue (US$, Mn) & (2018-2023)
Table 33. Adobe Inc. Key News & Latest Developments
Table 34. IBM Corp. Company Summary
Table 35. IBM Corp. Customer Analytics Applications Product Offerings
Table 36. IBM Corp. Customer Analytics Applications Revenue (US$, Mn) & (2018-2023)
Table 37. IBM Corp. Key News & Latest Developments
Table 38. Oracle Corp. Company Summary
Table 39. Oracle Corp. Customer Analytics Applications Product Offerings
Table 40. Oracle Corp. Customer Analytics Applications Revenue (US$, Mn) & (2018-2023)
Table 41. Oracle Corp. Key News & Latest Developments
Table 42. Salesforce.com Inc. Company Summary
Table 43. Salesforce.com Inc. Customer Analytics Applications Product Offerings
Table 44. Salesforce.com Inc. Customer Analytics Applications Revenue (US$, Mn) & (2018-2023)
Table 45. Salesforce.com Inc. Key News & Latest Developments
Table 46. SAS Institute Inc. Company Summary
Table 47. SAS Institute Inc. Customer Analytics Applications Product Offerings
Table 48. SAS Institute Inc. Customer Analytics Applications Revenue (US$, Mn) & (2018-2023)
Table 49. SAS Institute Inc. Key News & Latest Developments
List of Figures
Figure 1. Customer Analytics Applications Segment by Type in 2022
Figure 2. Customer Analytics Applications Segment by Application in 2022
Figure 3. Global Customer Analytics Applications Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Customer Analytics Applications Market Size: 2022 VS 2030 (US$, Mn)
Figure 6. Global Customer Analytics Applications Revenue, 2018-2030 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Customer Analytics Applications Revenue in 2022
Figure 8. By Type - Global Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 9. By Application - Global Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 10. By Type - Global Customer Analytics Applications Revenue, (US$, Mn), 2022 & 2030
Figure 11. By Type - Global Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 12. By Application - Global Customer Analytics Applications Revenue, (US$, Mn), 2022 & 2030
Figure 13. By Application - Global Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 14. By Region - Global Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 15. By Country - North America Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 16. US Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 17. Canada Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 18. Mexico Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 19. By Country - Europe Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 20. Germany Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 21. France Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 22. U.K. Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 23. Italy Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 24. Russia Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 25. Nordic Countries Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 26. Benelux Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 27. By Region - Asia Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 28. China Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 29. Japan Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 30. South Korea Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 31. Southeast Asia Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 32. India Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 33. By Country - South America Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 34. Brazil Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 35. Argentina Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 36. By Country - Middle East & Africa Customer Analytics Applications Revenue Market Share, 2018-2030
Figure 37. Turkey Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 38. Israel Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 39. Saudi Arabia Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 40. UAE Customer Analytics Applications Revenue, (US$, Mn), 2018-2030
Figure 41. Adobe Inc. Customer Analytics Applications Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. IBM Corp. Customer Analytics Applications Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Oracle Corp. Customer Analytics Applications Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Salesforce.com Inc. Customer Analytics Applications Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. SAS Institute Inc. Customer Analytics Applications Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
