Real-Time Bidding (RTB) Technology Market, Global Outlook and Forecast 2023-2030
Real time bidding (RTB) is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneous through an auction that determines who gets to buy a specific impression.
This report aims to provide a comprehensive presentation of the global market for Real-Time Bidding (RTB) Technology, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Real-Time Bidding (RTB) Technology. This report contains market size and forecasts of Real-Time Bidding (RTB) Technology in global, including the following market information:
Global Real-Time Bidding (RTB) Technology Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Real-Time Bidding (RTB) Technology market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Open Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Real-Time Bidding (RTB) Technology include Google, WPP plc, Adobe, CRITEO ADVERTISING, Facebook, PubMatic, Smaato, Yandex and Salesforce, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Real-Time Bidding (RTB) Technology companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Real-Time Bidding (RTB) Technology Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Real-Time Bidding (RTB) Technology Market Segment Percentages, by Type, 2022 (%)
Open
Invited
Global Real-Time Bidding (RTB) Technology Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Real-Time Bidding (RTB) Technology Market Segment Percentages, by Application, 2022 (%)
Media and Entertainment
Games
Retail and E-Commerce
Travel and Luxury
Mobile Apps
Global Real-Time Bidding (RTB) Technology Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Real-Time Bidding (RTB) Technology Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Real-Time Bidding (RTB) Technology revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Real-Time Bidding (RTB) Technology revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
WPP plc
Adobe
CRITEO ADVERTISING
Facebook
PubMatic
Smaato
Yandex
Salesforce
Rubicon Project
Outline of Major Chapters:
Chapter 1: Introduces the definition of Real-Time Bidding (RTB) Technology, market overview.
Chapter 2: Global Real-Time Bidding (RTB) Technology market size in revenue.
Chapter 3: Detailed analysis of Real-Time Bidding (RTB) Technology company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Real-Time Bidding (RTB) Technology in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
