Video Audience Measurement Market, Global Outlook and Forecast 2023-2032
VAM (Video Audience Measurement)?captures video consumption from linear television, OTT services and online viewing on all devices and platforms.
This report aims to provide a comprehensive presentation of the global market for Video Audience Measurement, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Video Audience Measurement. This report contains market size and forecasts of Video Audience Measurement in global, including the following market information:
Global Video Audience Measurement Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Video Audience Measurement market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Viewing Time Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Video Audience Measurement include Comscore, Numeris, VideoAmp, Tvbeat, TVSquared, Samba TV and TVision Insights, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Video Audience Measurement companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Video Audience Measurement Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Video Audience Measurement Market Segment Percentages, by Type, 2022 (%)
Viewing Time
Viewing Times
Global Video Audience Measurement Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Video Audience Measurement Market Segment Percentages, by Application, 2022 (%)
TV and Smart TV
Notebook Computer
Desktop
Intelligent Mobile Phone
Global Video Audience Measurement Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Video Audience Measurement Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Video Audience Measurement revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Video Audience Measurement revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Comscore
Numeris
VideoAmp
Tvbeat
TVSquared
Samba TV
TVision Insights
Outline of Major Chapters:
Chapter 1: Introduces the definition of Video Audience Measurement, market overview.
Chapter 2: Global Video Audience Measurement market size in revenue.
Chapter 3: Detailed analysis of Video Audience Measurement company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Video Audience Measurement in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
