Pay-Per-Click (PPC) Software Market, Global Outlook and Forecast 2023-2035
PPC (Pay-Per-Click) software is a type of marketing tool on the internet that is generated by bidding on keywords in the search engines and other related websites, such as Amazon.com. Rather than a person paying for a marketing campaign that may or may not work, advertisers and agencies have opted to using PPC software.
This report aims to provide a comprehensive presentation of the global market for Pay-Per-Click (PPC) Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Pay-Per-Click (PPC) Software. This report contains market size and forecasts of Pay-Per-Click (PPC) Software in global, including the following market information:
Global Pay-Per-Click (PPC) Software Market Revenue, 2018-2023, 2024-2035, ($ millions)
Global top five companies in 2022 (%)
The global Pay-Per-Click (PPC) Software market was valued at US$ 673.3 million in 2022 and is projected to reach US$ 970.4 million by 2035, at a CAGR of 5.4% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
SEMrush, Marin Software, WordStream, Kenshoo, Acquisio, Sellics, AdStage, Optmyzr, Shape Integrated Software, Omnia Retail, Balihoo, TapClicks (ReportGarden), SpyFu, Apex Pacific, etc. are the key suppliers in the global PPC Software market. Top 5 took up more than 50% of the global market in 2019.
We surveyed the Pay-Per-Click (PPC) Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Pay-Per-Click (PPC) Software Market, by Type, 2018-2023, 2024-2035 ($ millions)
Global Pay-Per-Click (PPC) Software Market Segment Percentages, by Type, 2022 (%)
Cloud-based
On-premises
Global Pay-Per-Click (PPC) Software Market, by Application, 2018-2023, 2024-2035 ($ millions)
Global Pay-Per-Click (PPC) Software Market Segment Percentages, by Application, 2022 (%)
BFSI
Retail and eCommerce
Automotive
Healthcare
Media and Entertainment
IT and Telecom
Others
Global Pay-Per-Click (PPC) Software Market, By Region and Country, 2018-2023, 2024-2035 ($ Millions)
Global Pay-Per-Click (PPC) Software Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Pay-Per-Click (PPC) Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Pay-Per-Click (PPC) Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Alphabet
Microsoft Corporation
Facebook
WordStream
Optmyzr
SEMrush
Acquisio
Kenshoo
Marin Software
Spaceboost
Adzooma
AdStage
SpyFu
Adalysis
Outline of Major Chapters:
Chapter 1: Introduces the definition of Pay-Per-Click (PPC) Software, market overview.
Chapter 2: Global Pay-Per-Click (PPC) Software market size in revenue.
Chapter 3: Detailed analysis of Pay-Per-Click (PPC) Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Pay-Per-Click (PPC) Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
