App Store Optimization Software Market, Global Outlook and Forecast 2023-2030
App Store Optimization (ASO) is the process of optimizing a mobile app?s marketing copy (keywords, title, icon, screenshots, description, etc.) to rank it higher on app stores and is often described as app store SEO. ASO (App Store Optimization) is a strategy used to boost an app?s installs, conversion rate, visibility and ranking on various app store platforms. A properly executed ASO strategy can significantly boost app revenue and reduce user acquisition costs.
This report aims to provide a comprehensive presentation of the global market for App Store Optimization Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding App Store Optimization Software. This report contains market size and forecasts of App Store Optimization Software in global, including the following market information:
Global App Store Optimization Software Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global App Store Optimization Software market was valued at US$ 413.4 million in 2022 and is projected to reach US$ 914 million by 2030, at a CAGR of 12.0% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The global top five players of App Store Optimization (ASO) Tools account for about 50% of the market share, including App Annie, Moburst, AppFollow, SensorTower and Gummicube. App Store Intelligence Tools are the main type of products. At present, the most important application is application market research, with a share of 60%.
We surveyed the App Store Optimization Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global App Store Optimization Software Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global App Store Optimization Software Market Segment Percentages, by Type, 2022 (%)
Data Platforms
Keyword Trackers
Ranking Optimizing
Global App Store Optimization Software Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global App Store Optimization Software Market Segment Percentages, by Application, 2022 (%)
lifestyle
Social Media
Utilities
Gaming and Entertainment
News and Information
Others
Global App Store Optimization Software Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global App Store Optimization Software Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies App Store Optimization Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies App Store Optimization Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Gummicube
App Annie
App Radar
Lab Cave
PreApps
Tune
Appfigures
SensorTower
StoreMaven
TheTool
AppTopia
PrioriData
ASODesk
AppCodes
Mobile Action
AppTweak
SearchMan
Keyword Tool
appScatter
SplitMetrics
Reflection.io
RankMyApps
Outline of Major Chapters:
Chapter 1: Introduces the definition of App Store Optimization Software, market overview.
Chapter 2: Global App Store Optimization Software market size in revenue.
Chapter 3: Detailed analysis of App Store Optimization Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of App Store Optimization Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
