Marketing Measurement and Optimization Solution Market, Global Outlook and Forecast 2023-2030
Marketing Measurement and Optimization Solutions allow enterprises to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing plans. (Forrester)
This report aims to provide a comprehensive presentation of the global market for Marketing Measurement and Optimization Solution, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Measurement and Optimization Solution. This report contains market size and forecasts of Marketing Measurement and Optimization Solution in global, including the following market information:
Global Marketing Measurement and Optimization Solution Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Marketing Measurement and Optimization Solution market was valued at US$ million in 2022 and is projected to reach US$ million by 2030, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
On-Premise Segment to Reach $ Million by 2030, with a % CAGR in next six years.
The global key manufacturers of Marketing Measurement and Optimization Solution include Analytic Partners, BrandMaker, Ekimetrics, Gain Theory, Happiest Minds, Ipsos (MMA), IRI, Kantar and Keen Decision Systems, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Marketing Measurement and Optimization Solution companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Measurement and Optimization Solution Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Marketing Measurement and Optimization Solution Market Segment Percentages, by Type, 2022 (%)
On-Premise
Cloud-Based
Global Marketing Measurement and Optimization Solution Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Marketing Measurement and Optimization Solution Market Segment Percentages, by Application, 2022 (%)
Retail
Healthcare
Automotive
Entertainment
Financial Service
Food & Beverage
Telecommunication
Travel & Hospitality
Others
Global Marketing Measurement and Optimization Solution Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Marketing Measurement and Optimization Solution Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Measurement and Optimization Solution revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Marketing Measurement and Optimization Solution revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Analytic Partners
BrandMaker
Ekimetrics
Gain Theory
Happiest Minds
Ipsos (MMA)
IRI
Kantar
Keen Decision Systems
Marketing Evolution
Merkle
Nepa
Neustar
Nielsen
OptiMine
PaperThin
ScanmarQED
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Measurement and Optimization Solution, market overview.
Chapter 2: Global Marketing Measurement and Optimization Solution market size in revenue.
Chapter 3: Detailed analysis of Marketing Measurement and Optimization Solution company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Measurement and Optimization Solution in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
