Augmented Reality and Virtual Reality Platform Market, Global Outlook and Forecast 2023-2030
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. This experience is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one.
Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world.
Currently standard virtual reality systems use either virtual reality headsets or multi-projected environments to generate realistic images, sounds and other sensations that simulate a user's physical presence in a virtual environment. A person using virtual reality equipment is able to look around the artificial world, move around in it, and interact with virtual features or items.
This report studies applications that can help users to develop and use applications of augmented reality and virtual reality content.
This report aims to provide a comprehensive presentation of the global market for Augmented Reality and Virtual Reality Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Augmented Reality and Virtual Reality Platform. This report contains market size and forecasts of Augmented Reality and Virtual Reality Platform in global, including the following market information:
Global Augmented Reality and Virtual Reality Platform Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Augmented Reality and Virtual Reality Platform market was valued at US$ million in 2022 and is projected to reach US$ million by 2030, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
AR Platform Segment to Reach $ Million by 2030, with a % CAGR in next six years.
The global key manufacturers of Augmented Reality and Virtual Reality Platform include Augmented Pixels, HP Autonomy, Blippar, Catchoom, Wikitude, Google, ARToolKit, Realmax and Huawei, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Augmented Reality and Virtual Reality Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Augmented Reality and Virtual Reality Platform Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Augmented Reality and Virtual Reality Platform Market Segment Percentages, by Type, 2022 (%)
AR Platform
VR Platform
Hybrid Technology Platform
Global Augmented Reality and Virtual Reality Platform Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Augmented Reality and Virtual Reality Platform Market Segment Percentages, by Application, 2022 (%)
Education and Training
Video Game
Online Shopping
Media
Tourism
Social Media
Others
Global Augmented Reality and Virtual Reality Platform Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Augmented Reality and Virtual Reality Platform Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Augmented Reality and Virtual Reality Platform revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Augmented Reality and Virtual Reality Platform revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Augmented Pixels
HP Autonomy
Blippar
Catchoom
Wikitude
Google
ARToolKit
Realmax
Huawei
Magic Leap
Niantic
SenseTime
Facebook
Unity Technologies
EON Reality
Zappar
Infinity Augmented Reality
NexTech AR Solns
LibreStream Technologies
Artivive
Zugara
Outline of Major Chapters:
Chapter 1: Introduces the definition of Augmented Reality and Virtual Reality Platform, market overview.
Chapter 2: Global Augmented Reality and Virtual Reality Platform market size in revenue.
Chapter 3: Detailed analysis of Augmented Reality and Virtual Reality Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Augmented Reality and Virtual Reality Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
