Audience Measurement Systems Market, Global Outlook and Forecast 2023-2029
Audience measurement System collect data about the people viewing different types of content. Marketers and advertisers use these tools to collect data on the people viewing their ads, while digital network owners use them to find out more about the people viewing their digital screens.
This report aims to provide a comprehensive presentation of the global market for Audience Measurement Systems, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Audience Measurement Systems. This report contains market size and forecasts of Audience Measurement Systems in global, including the following market information:
Global Audience Measurement Systems Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Audience Measurement Systems market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Audio Measurement System Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Audience Measurement Systems include Nielsen, Kantar, RSG Media, Tubular, YouGov, Comscore, GfK, AGF Videoforschung GmbH and PwC, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Audience Measurement Systems companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Audience Measurement Systems Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Audience Measurement Systems Market Segment Percentages, by Type, 2022 (%)
Audio Measurement System
Cross-Media Measurement System
Digital Measurement System
Streaming Measurement System
TV Measurement System
Others
Global Audience Measurement Systems Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Audience Measurement Systems Market Segment Percentages, by Application, 2022 (%)
Advertisers
Media Company
Others
Global Audience Measurement Systems Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Audience Measurement Systems Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Audience Measurement Systems revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Audience Measurement Systems revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Nielsen
Kantar
RSG Media
Tubular
YouGov
Comscore
GfK
AGF Videoforschung GmbH
PwC
Outline of Major Chapters:
Chapter 1: Introduces the definition of Audience Measurement Systems, market overview.
Chapter 2: Global Audience Measurement Systems market size in revenue.
Chapter 3: Detailed analysis of Audience Measurement Systems company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Audience Measurement Systems in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
