Digital OOH Market, Global Outlook and Forecast 2023-2029
Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage.
This report aims to provide a comprehensive presentation of the global market for Digital OOH, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital OOH. This report contains market size and forecasts of Digital OOH in global, including the following market information:
Global Digital OOH Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Digital OOH market was valued at US$ 21350 million in 2022 and is projected to reach US$ 36090 million by 2029, at a CAGR of 7.8% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Transit Advertising Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Digital OOH include JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, Outfront Media, Global (Exterion Media), oOh!media and APG SGA, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Digital OOH companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Digital OOH Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Digital OOH Market Segment Percentages, by Type, 2022 (%)
Transit Advertising
Billboard
Street Furniture Advertising
Others
Global Digital OOH Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Digital OOH Market Segment Percentages, by Application, 2022 (%)
BFSI
IT and Telecom
Automotive and Transportation
Education
Entertainment
Healthcare
Consumer Goods and Retail
Government and Utilities
Others
Global Digital OOH Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Digital OOH Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Digital OOH revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Digital OOH revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Global (Exterion Media)
oOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
AirMedia
TOM Group
White Horse Group
Phoenix Metropolis Media
Balintimes Hong Kong Media
Outline of Major Chapters:
Chapter 1: Introduces the definition of Digital OOH, market overview.
Chapter 2: Global Digital OOH market size in revenue.
Chapter 3: Detailed analysis of Digital OOH company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Digital OOH in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
