The global Transition Lenses market was valued at million in 2024 and is projected to reach US$ million by 2032, at a CAGR of %during the forecast period.
The U.S. market size is estimated at $ million in 2024, while China is to reach $ million.
Glass Lenses segment will reach $ million by 2032, with a % CAGR in next six years.
The global key manufacturers of Transition Lenses include Essilor, Carl Zeiss, Vision Ease, Rodenstoc, Corning, Hoya Vision, etc. In 2024, the global top five players had a share approximately % in terms of revenue.
We have surveyed the Transition Lenses manufacturers, suppliers, distributors, and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks
This report aims to provide a comprehensive presentation of the global market for Transition Lenses, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Transition Lenses. This report contains market size and forecasts of Transition Lenses in global, including the following market information:
Global Transition Lenses market revenue, 2020-2025, 2026-2032, ($ millions)
Global Transition Lenses market sales, 2020-2025, 2026-2032, (K Units)
Global top five Transition Lenses companies in 2024 (%)
Total Market by Segment:
Global Transition Lenses market, by Type, 2020-2025, 2026-2032 ($ millions) & (K Units)
Global Transition Lenses market segment percentages, by Type, 2024 (%)
Glass Lenses
Plastic Lenses
Global Transition Lenses market, by Application, 2020-2025, 2026-2032 ($ Millions) & (K Units)
Global Transition Lenses market segment percentages, by Application, 2024 (%)
Outdoor Activities
Others
Global Transition Lenses market, by region and country, 2020-2025, 2026-2032 ($ millions) & (K Units)
Global Transition Lenses market segment percentages, by region and country, 2024 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Transition Lenses revenues in global market, 2020-2025 (estimated), ($ millions)
Key companies Transition Lenses revenues share in global market, 2024 (%)
Key companies Transition Lenses sales in global market, 2020-2025 (estimated), (K Units)
Key companies Transition Lenses sales share in global market, 2024 (%)
Further, the report presents profiles of competitors in the market, key players include:
Essilor
Carl Zeiss
Vision Ease
Rodenstoc
Corning
Hoya Vision
Outline of Major Chapters:
Chapter 1: Introduces the definition of Transition Lenses, market overview.
Chapter 2: Global Transition Lenses market size in revenue and volume.
Chapter 3: Detailed analysis of Transition Lenses manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Transition Lenses in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Transition Lenses capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Transition Lenses Market Definition
1.2 Market Segments
1.2.1 Segment by Type
1.2.2 Segment by Application
1.3 Global Transition Lenses Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Transition Lenses Overall Market Size
2.1 Global Transition Lenses Market Size: 2024 VS 2032
2.2 Global Transition Lenses Market Size, Prospects & Forecasts: 2020-2032
2.3 Global Transition Lenses Sales: 2020-2032
3 Company Landscape
3.1 Top Transition Lenses Players in Global Market
3.2 Top Global Transition Lenses Companies Ranked by Revenue
3.3 Global Transition Lenses Revenue by Companies
3.4 Global Transition Lenses Sales by Companies
3.5 Global Transition Lenses Price by Manufacturer (2020-2025)
3.6 Top 3 and Top 5 Transition Lenses Companies in Global Market, by Revenue in 2024
3.7 Global Manufacturers Transition Lenses Product Type
3.8 Tier 1, Tier 2, and Tier 3 Transition Lenses Players in Global Market
3.8.1 List of Global Tier 1 Transition Lenses Companies
3.8.2 List of Global Tier 2 and Tier 3 Transition Lenses Companies
4 Sights by Product
4.1 Overview
4.1.1 Segment by Type - Global Transition Lenses Market Size Markets, 2024 & 2032
4.1.2 Glass Lenses
4.1.3 Plastic Lenses
4.2 Segment by Type - Global Transition Lenses Revenue & Forecasts
4.2.1 Segment by Type - Global Transition Lenses Revenue, 2020-2025
4.2.2 Segment by Type - Global Transition Lenses Revenue, 2026-2032
4.2.3 Segment by Type - Global Transition Lenses Revenue Market Share, 2020-2032
4.3 Segment by Type - Global Transition Lenses Sales & Forecasts
4.3.1 Segment by Type - Global Transition Lenses Sales, 2020-2025
4.3.2 Segment by Type - Global Transition Lenses Sales, 2026-2032
4.3.3 Segment by Type - Global Transition Lenses Sales Market Share, 2020-2032
4.4 Segment by Type - Global Transition Lenses Price (Manufacturers Selling Prices), 2020-2032
5 Sights by Application
5.1 Overview
5.1.1 Segment by Application - Global Transition Lenses Market Size, 2024 & 2032
5.1.2 Outdoor Activities
5.1.3 Others
5.2 Segment by Application - Global Transition Lenses Revenue & Forecasts
5.2.1 Segment by Application - Global Transition Lenses Revenue, 2020-2025
5.2.2 Segment by Application - Global Transition Lenses Revenue, 2026-2032
5.2.3 Segment by Application - Global Transition Lenses Revenue Market Share, 2020-2032
5.3 Segment by Application - Global Transition Lenses Sales & Forecasts
5.3.1 Segment by Application - Global Transition Lenses Sales, 2020-2025
5.3.2 Segment by Application - Global Transition Lenses Sales, 2026-2032
5.3.3 Segment by Application - Global Transition Lenses Sales Market Share, 2020-2032
5.4 Segment by Application - Global Transition Lenses Price (Manufacturers Selling Prices), 2020-2032
6 Sights by Region
6.1 By Region - Global Transition Lenses Market Size, 2024 & 2032
6.2 By Region - Global Transition Lenses Revenue & Forecasts
6.2.1 By Region - Global Transition Lenses Revenue, 2020-2025
6.2.2 By Region - Global Transition Lenses Revenue, 2026-2032
6.2.3 By Region - Global Transition Lenses Revenue Market Share, 2020-2032
6.3 By Region - Global Transition Lenses Sales & Forecasts
6.3.1 By Region - Global Transition Lenses Sales, 2020-2025
6.3.2 By Region - Global Transition Lenses Sales, 2026-2032
6.3.3 By Region - Global Transition Lenses Sales Market Share, 2020-2032
6.4 North America
6.4.1 By Country - North America Transition Lenses Revenue, 2020-2032
6.4.2 By Country - North America Transition Lenses Sales, 2020-2032
6.4.3 United States Transition Lenses Market Size, 2020-2032
6.4.4 Canada Transition Lenses Market Size, 2020-2032
6.4.5 Mexico Transition Lenses Market Size, 2020-2032
6.5 Europe
6.5.1 By Country - Europe Transition Lenses Revenue, 2020-2032
6.5.2 By Country - Europe Transition Lenses Sales, 2020-2032
6.5.3 Germany Transition Lenses Market Size, 2020-2032
6.5.4 France Transition Lenses Market Size, 2020-2032
6.5.5 U.K. Transition Lenses Market Size, 2020-2032
6.5.6 Italy Transition Lenses Market Size, 2020-2032
6.5.7 Russia Transition Lenses Market Size, 2020-2032
6.5.8 Nordic Countries Transition Lenses Market Size, 2020-2032
6.5.9 Benelux Transition Lenses Market Size, 2020-2032
6.6 Asia
6.6.1 By Region - Asia Transition Lenses Revenue, 2020-2032
6.6.2 By Region - Asia Transition Lenses Sales, 2020-2032
6.6.3 China Transition Lenses Market Size, 2020-2032
6.6.4 Japan Transition Lenses Market Size, 2020-2032
6.6.5 South Korea Transition Lenses Market Size, 2020-2032
6.6.6 Southeast Asia Transition Lenses Market Size, 2020-2032
6.6.7 India Transition Lenses Market Size, 2020-2032
6.7 South America
6.7.1 By Country - South America Transition Lenses Revenue, 2020-2032
6.7.2 By Country - South America Transition Lenses Sales, 2020-2032
6.7.3 Brazil Transition Lenses Market Size, 2020-2032
6.7.4 Argentina Transition Lenses Market Size, 2020-2032
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Transition Lenses Revenue, 2020-2032
6.8.2 By Country - Middle East & Africa Transition Lenses Sales, 2020-2032
6.8.3 Turkey Transition Lenses Market Size, 2020-2032
6.8.4 Israel Transition Lenses Market Size, 2020-2032
6.8.5 Saudi Arabia Transition Lenses Market Size, 2020-2032
6.8.6 UAE Transition Lenses Market Size, 2020-2032
7 Manufacturers & Brands Profiles
7.1 Essilor
7.1.1 Essilor Company Summary
7.1.2 Essilor Business Overview
7.1.3 Essilor Transition Lenses Major Product Offerings
7.1.4 Essilor Transition Lenses Sales and Revenue in Global (2020-2025)
7.1.5 Essilor Key News & Latest Developments
7.2 Carl Zeiss
7.2.1 Carl Zeiss Company Summary
7.2.2 Carl Zeiss Business Overview
7.2.3 Carl Zeiss Transition Lenses Major Product Offerings
7.2.4 Carl Zeiss Transition Lenses Sales and Revenue in Global (2020-2025)
7.2.5 Carl Zeiss Key News & Latest Developments
7.3 Vision Ease
7.3.1 Vision Ease Company Summary
7.3.2 Vision Ease Business Overview
7.3.3 Vision Ease Transition Lenses Major Product Offerings
7.3.4 Vision Ease Transition Lenses Sales and Revenue in Global (2020-2025)
7.3.5 Vision Ease Key News & Latest Developments
7.4 Rodenstoc
7.4.1 Rodenstoc Company Summary
7.4.2 Rodenstoc Business Overview
7.4.3 Rodenstoc Transition Lenses Major Product Offerings
7.4.4 Rodenstoc Transition Lenses Sales and Revenue in Global (2020-2025)
7.4.5 Rodenstoc Key News & Latest Developments
7.5 Corning
7.5.1 Corning Company Summary
7.5.2 Corning Business Overview
7.5.3 Corning Transition Lenses Major Product Offerings
7.5.4 Corning Transition Lenses Sales and Revenue in Global (2020-2025)
7.5.5 Corning Key News & Latest Developments
7.6 Hoya Vision
7.6.1 Hoya Vision Company Summary
7.6.2 Hoya Vision Business Overview
7.6.3 Hoya Vision Transition Lenses Major Product Offerings
7.6.4 Hoya Vision Transition Lenses Sales and Revenue in Global (2020-2025)
7.6.5 Hoya Vision Key News & Latest Developments
8 Global Transition Lenses Production Capacity, Analysis
8.1 Global Transition Lenses Production Capacity, 2020-2032
8.2 Transition Lenses Production Capacity of Key Manufacturers in Global Market
8.3 Global Transition Lenses Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Transition Lenses Supply Chain Analysis
10.1 Transition Lenses Industry Value Chain
10.2 Transition Lenses Upstream Market
10.3 Transition Lenses Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Transition Lenses Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Key Players of Transition Lenses in Global Market
Table 2. Top Transition Lenses Players in Global Market, Ranking by Revenue (2024)
Table 3. Global Transition Lenses Revenue by Companies, (US$, Mn), 2020-2025
Table 4. Global Transition Lenses Revenue Share by Companies, 2020-2025
Table 5. Global Transition Lenses Sales by Companies, (K Units), 2020-2025
Table 6. Global Transition Lenses Sales Share by Companies, 2020-2025
Table 7. Key Manufacturers Transition Lenses Price (2020-2025) & (US$/Unit)
Table 8. Global Manufacturers Transition Lenses Product Type
Table 9. List of Global Tier 1 Transition Lenses Companies, Revenue (US$, Mn) in 2024 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Transition Lenses Companies, Revenue (US$, Mn) in 2024 and Market Share
Table 11. Segment by Type – Global Transition Lenses Revenue, (US$, Mn), 2024 & 2032
Table 12. Segment by Type - Global Transition Lenses Revenue (US$, Mn), 2020-2025
Table 13. Segment by Type - Global Transition Lenses Revenue (US$, Mn), 2026-2032
Table 14. Segment by Type - Global Transition Lenses Sales (K Units), 2020-2025
Table 15. Segment by Type - Global Transition Lenses Sales (K Units), 2026-2032
Table 16. Segment by Application – Global Transition Lenses Revenue, (US$, Mn), 2024 & 2032
Table 17. Segment by Application - Global Transition Lenses Revenue, (US$, Mn), 2020-2025
Table 18. Segment by Application - Global Transition Lenses Revenue, (US$, Mn), 2026-2032
Table 19. Segment by Application - Global Transition Lenses Sales, (K Units), 2020-2025
Table 20. Segment by Application - Global Transition Lenses Sales, (K Units), 2026-2032
Table 21. By Region – Global Transition Lenses Revenue, (US$, Mn), 2025-2032
Table 22. By Region - Global Transition Lenses Revenue, (US$, Mn), 2020-2025
Table 23. By Region - Global Transition Lenses Revenue, (US$, Mn), 2026-2032
Table 24. By Region - Global Transition Lenses Sales, (K Units), 2020-2025
Table 25. By Region - Global Transition Lenses Sales, (K Units), 2026-2032
Table 26. By Country - North America Transition Lenses Revenue, (US$, Mn), 2020-2025
Table 27. By Country - North America Transition Lenses Revenue, (US$, Mn), 2026-2032
Table 28. By Country - North America Transition Lenses Sales, (K Units), 2020-2025
Table 29. By Country - North America Transition Lenses Sales, (K Units), 2026-2032
Table 30. By Country - Europe Transition Lenses Revenue, (US$, Mn), 2020-2025
Table 31. By Country - Europe Transition Lenses Revenue, (US$, Mn), 2026-2032
Table 32. By Country - Europe Transition Lenses Sales, (K Units), 2020-2025
Table 33. By Country - Europe Transition Lenses Sales, (K Units), 2026-2032
Table 34. By Region - Asia Transition Lenses Revenue, (US$, Mn), 2020-2025
Table 35. By Region - Asia Transition Lenses Revenue, (US$, Mn), 2026-2032
Table 36. By Region - Asia Transition Lenses Sales, (K Units), 2020-2025
Table 37. By Region - Asia Transition Lenses Sales, (K Units), 2026-2032
Table 38. By Country - South America Transition Lenses Revenue, (US$, Mn), 2020-2025
Table 39. By Country - South America Transition Lenses Revenue, (US$, Mn), 2026-2032
Table 40. By Country - South America Transition Lenses Sales, (K Units), 2020-2025
Table 41. By Country - South America Transition Lenses Sales, (K Units), 2026-2032
Table 42. By Country - Middle East & Africa Transition Lenses Revenue, (US$, Mn), 2020-2025
Table 43. By Country - Middle East & Africa Transition Lenses Revenue, (US$, Mn), 2026-2032
Table 44. By Country - Middle East & Africa Transition Lenses Sales, (K Units), 2020-2025
Table 45. By Country - Middle East & Africa Transition Lenses Sales, (K Units), 2026-2032
Table 46. Essilor Company Summary
Table 47. Essilor Transition Lenses Product Offerings
Table 48. Essilor Transition Lenses Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) & (2020-2025)
Table 49. Essilor Key News & Latest Developments
Table 50. Carl Zeiss Company Summary
Table 51. Carl Zeiss Transition Lenses Product Offerings
Table 52. Carl Zeiss Transition Lenses Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) & (2020-2025)
Table 53. Carl Zeiss Key News & Latest Developments
Table 54. Vision Ease Company Summary
Table 55. Vision Ease Transition Lenses Product Offerings
Table 56. Vision Ease Transition Lenses Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) & (2020-2025)
Table 57. Vision Ease Key News & Latest Developments
Table 58. Rodenstoc Company Summary
Table 59. Rodenstoc Transition Lenses Product Offerings
Table 60. Rodenstoc Transition Lenses Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) & (2020-2025)
Table 61. Rodenstoc Key News & Latest Developments
Table 62. Corning Company Summary
Table 63. Corning Transition Lenses Product Offerings
Table 64. Corning Transition Lenses Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) & (2020-2025)
Table 65. Corning Key News & Latest Developments
Table 66. Hoya Vision Company Summary
Table 67. Hoya Vision Transition Lenses Product Offerings
Table 68. Hoya Vision Transition Lenses Sales (K Units), Revenue (US$, Mn) and Average Price (US$/Unit) & (2020-2025)
Table 69. Hoya Vision Key News & Latest Developments
Table 70. Transition Lenses Capacity of Key Manufacturers in Global Market, 2023-2025 (K Units)
Table 71. Global Transition Lenses Capacity Market Share of Key Manufacturers, 2023-2025
Table 72. Global Transition Lenses Production by Region, 2020-2025 (K Units)
Table 73. Global Transition Lenses Production by Region, 2026-2032 (K Units)
Table 74. Transition Lenses Market Opportunities & Trends in Global Market
Table 75. Transition Lenses Market Drivers in Global Market
Table 76. Transition Lenses Market Restraints in Global Market
Table 77. Transition Lenses Raw Materials
Table 78. Transition Lenses Raw Materials Suppliers in Global Market
Table 79. Typical Transition Lenses Downstream
Table 80. Transition Lenses Downstream Clients in Global Market
Table 81. Transition Lenses Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Transition Lenses Product Picture
Figure 2. Transition Lenses Segment by Type in 2024
Figure 3. Transition Lenses Segment by Application in 2024
Figure 4. Global Transition Lenses Market Overview: 2024
Figure 5. Key Caveats
Figure 6. Global Transition Lenses Market Size: 2024 VS 2032 (US$, Mn)
Figure 7. Global Transition Lenses Revenue: 2020-2032 (US$, Mn)
Figure 8. Transition Lenses Sales in Global Market: 2020-2032 (K Units)
Figure 9. The Top 3 and 5 Players Market Share by Transition Lenses Revenue in 2024
Figure 10. Segment by Type – Global Transition Lenses Revenue, (US$, Mn), 2024 & 2032
Figure 11. Segment by Type - Global Transition Lenses Revenue Market Share, 2020-2032
Figure 12. Segment by Type - Global Transition Lenses Sales Market Share, 2020-2032
Figure 13. Segment by Type - Global Transition Lenses Price (US$/Unit), 2020-2032
Figure 14. Segment by Application – Global Transition Lenses Revenue, (US$, Mn), 2024 & 2032
Figure 15. Segment by Application - Global Transition Lenses Revenue Market Share, 2020-2032
Figure 16. Segment by Application - Global Transition Lenses Sales Market Share, 2020-2032
Figure 17. Segment by Application -Global Transition Lenses Price (US$/Unit), 2020-2032
Figure 18. By Region – Global Transition Lenses Revenue, (US$, Mn), 2025 & 2032
Figure 19. By Region - Global Transition Lenses Revenue Market Share, 2020 VS 2024 VS 2032
Figure 20. By Region - Global Transition Lenses Revenue Market Share, 2020-2032
Figure 21. By Region - Global Transition Lenses Sales Market Share, 2020-2032
Figure 22. By Country - North America Transition Lenses Revenue Market Share, 2020-2032
Figure 23. By Country - North America Transition Lenses Sales Market Share, 2020-2032
Figure 24. United States Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 25. Canada Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 26. Mexico Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 27. By Country - Europe Transition Lenses Revenue Market Share, 2020-2032
Figure 28. By Country - Europe Transition Lenses Sales Market Share, 2020-2032
Figure 29. Germany Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 30. France Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 31. U.K. Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 32. Italy Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 33. Russia Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 34. Nordic Countries Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 35. Benelux Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 36. By Region - Asia Transition Lenses Revenue Market Share, 2020-2032
Figure 37. By Region - Asia Transition Lenses Sales Market Share, 2020-2032
Figure 38. China Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 39. Japan Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 40. South Korea Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 41. Southeast Asia Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 42. India Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 43. By Country - South America Transition Lenses Revenue Market Share, 2020-2032
Figure 44. By Country - South America Transition Lenses Sales, Market Share, 2020-2032
Figure 45. Brazil Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 46. Argentina Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 47. By Country - Middle East & Africa Transition Lenses Revenue, Market Share, 2020-2032
Figure 48. By Country - Middle East & Africa Transition Lenses Sales, Market Share, 2020-2032
Figure 49. Turkey Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 50. Israel Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 51. Saudi Arabia Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 52. UAE Transition Lenses Revenue, (US$, Mn), 2020-2032
Figure 53. Global Transition Lenses Production Capacity (K Units), 2020-2032
Figure 54. The Percentage of Production Transition Lenses by Region, 2024 VS 2032
Figure 55. Transition Lenses Industry Value Chain
Figure 56. Marketing Channels
